The combination of Lee Chanhyuk‘s goofy charisma and Lee Suhyun adorable vocals, together as Akdong Musician or AKMU is one of the best things that ever happened to Kpop. And, they bring the goods in this ode to Korea’s alphabet known as Hangeul (or Hangul).

AKMU-2

The sibling duo released the new single on the day South Korea celebrates their alphabet, October 9, called Hangeul Day.

The song is titled “Like Ga Na Da,” and is written by the Akdong musicians as part of a public campaign to promote Hangeul Day, co-planned by Woori Card and YG Entertainment, as reported.

Jasmine Park (박푸른) on YouTube commented,

Lol im gonna make my korean school children listen to this haha~
(The chorus is the korean alphabet, btw, for people who do not know)

“The Korean Alphabet Day…Hangeul Day in South Korea, and Chosŏn’gŭl Day in North Korea, is a national Korean commemorative day marking the invention and the proclamation of Hangul (한글; 조선글), the alphabet of the Korean language, by the 15th-century Korean monarch Sejong the Great. It is observed on October 9 in South Korea and on January 15 in North Korea.” According to Wikipedia.

AKMU

But lemme get on my soapbox for a minute: I don’t know another country that celebrates its alphabet, showing the importance of national identity to Korea and Koreans. But, it’s one of those things that cuts both ways. On the one hand it creates a strong brand, on the other hand you get things like being known as the hermit kingdom. Thankfully, the 21st century has given anyone the tools and the ability to maintain it’s brand while keeping an open heart that welcomes all.

The very nature of this song, is a testament to that. It’s sung by two Koreans who lived outside of Korea in Mongolia during their formative years. And, through the help of the internet have become world famous. The single features a variety of genres, not native to Korea, most prominent being hip-hop/rap, with Chanhyuk rapping (giving us a little Bobby-flavor too) and dancing to the Nae Nae. In this 21st century, no one has any excuse, anymore.

 
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