Hip-Hop icon DJ Premier and R&B superstar Miguel have just revealed their music video for their new collab single “2 Lovin U”. The collab duo previously dropped the audio online last month, and that instantly got picked up by the online music tastemakers and shakers: including Rolling Stone, Hot New Hip-Hop, Pitchfork, XXL Mag, Consequence of Sound, and Spin. The Guardian even made the song their “Track of the Week”.
Listen to DJ Premier x Miguel’s new single “2 Lovin U” now:
The “2 Lovin U” video opening to Miguel’s vision. There’s an almost instant sense of relief to know that both parties are bringing everything to the table for the visuals of this worthy record. With Preemo taking his certified position behind the decks, there’s a dreamlike glow to the video that throws back to some 80’s inspiration, with the movement of scenes and flashes of gold and light throughout.
Watch DJ Premier x Miguel’s “2 Lovin U” music video now:
Ever the revolutionaries in their own fields, the pair have no hesitation in creating unpredictable music together that’s destined to strike a chord. Having previously teased fans with the collaboration via a video snippet on Miguel’s Instagram during his “Wildheart” album campaign, the release of the album – that was later nominated for two Grammy Awards – left fans in suspense, as the track mysteriously eluded the track listing.
With the mystery now resolved, we get to enjoy the fruits of their labor through this stirring new single, that comes edged with rocky guitar riffs and splashes of Hip-Hop undertones as DJ Premier scratches through the beat.
Miguel’s previously stated that he and Premier were always going to find a special way to release this track, now with the title “2 LOVIN U”. True to their words, they have.
DJ Premier shared this a statement that’s reflected perfectly in the video, too:
“The track having a different title gives it a new light.”
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