If ever there was bubble gum pop in kpop, ‘Elris‘ just showed us how in “Pow Pow”.

They certainly hit all the check boxes, on their second comeback of the year. Bright and ultra-colorful outfits, cartoon sets, hair color and make-up to the max, aegyo on repeat, quirky song name, and even polka dot wall paper. But, to leave it at that would be a disservice to the 5 member girl group.

There are other elements that show they have serious potential. First is the rock base of the music in “Pow Pow”. It’s actually not just pop, because there is some major guitar work going on in those verses.

Then there’s the choreography which is really fun and creative, like their single “My Star“. Finally there’s the humor in the music video.

And, everything all comes together, expertly.

Debuting just this year in June, I’d say Elris have some runway ahead of them to fully take off, and compete with the big girls in kpop. Also, the youngest is 15! She’s got time.

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