Park Shin Hye is like your all-Korean girl, the equivalent of Kate Upton, who vogue called the all-American girl. It’s that spark of warmth, down-to-earthness, and innocence emblematic in those bright eyes and full-lips (quite similar to Kate Upton’s) that must have had Bruno Magli’s people picking up the phone to Ms. Park’s people, for a photoshoot.

Bruno Magli released those pictures today of the actress, from the set of an advertising photoshoot.

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Park Shin Hye Bruno Magli

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Park Shin Hye, who made waves in her role as the plucky Cha Eun-sang in ” The Heirs,” has modeled for Bruno Magli for the past year and also advertised the Italian brand in her latest hit TV drama “Pinocchio.”

Bruno Magli is an Italian luxury brand specializing in leather goods and accessories like shoes and handbags. Throughout its 80 years history it has catered to loyal customers that included celebrities, royals and fashion elite. It has continued to evolve its heritage by reinventing luxury essentials for a new generation, through its partnership with young stars like Park Shin Hye.