Fifi Rong just came back up with her new single, “The Same Road”, the follow-up to her acclaimed “Future Never Comes”. This welcome release comes hot on the heels of her triumphant SXSW 2017 showcases, including one packed-out show at the British Music Embassy, and her recently wrapped up appearance at The Great Escape.

Listen to Fifi Rong’s new single “The Same Road” now: (via Soundcloud)

The Line of Best Fit:

“Hypnotic and captivating… the future for Rong is bright indeed.”

The Fader:

“A fiercely independent artist in her own right…”

Complex, on Fifi’s contribution to “Konnichiwa”:

“One of the strongest album openers in British music history, right now Fifi can do no wrong.”

London-based artist and producer Fifi Rong has clearly entered the mainstream consciousness, with strong support from publications such as The Fader, Clash, Notion, and The 405, as well as BBC Radio 1 and BBC 6 Music airplay.

Developing her own brand of hybrid electronica completely independently, Rong’s celebrated collaboration work includes contributions to Skepta’s Mercury Award-winning “Konnichiwa”, Tricky’s “False Idols”, and electro legends Yello’s new album “Toy”.

“The Same Road” was mixed by Max Dingel, who’s previously worked with Goldfrapp, The Killers, White Lies, and Muse, amongst others, representing a departure from the leftfield soundscapes Rong is normally associated with.

Taking her cue from 80’s synth pop, Rong proves that her productions continue to sound oddly futuristic, dark, unique, and dangerous. Even though some of her inspirations might be decades-old and familiar, don’t be fooled by the apparently upbeat nature of the song.

In Fifi’s own words:

“There is a world inside my solitude, which has been a blessing and a curse. ‘The Same Road’ falls into one of my recurring themes of such inherent paradox and emotional cocktail of vulnerability and strengths. There is a stark contrast between musically driven, upbeat energy and heavier lyrical content, reflecting my inner resistance of moving 3 steps forward and 2 steps back, and the determination to break through negative cycles.”

Fifi Rong’s new single “The Same Road” will be released on June 16 via AWAL, and will be available in all major online stores and streaming platforms.

Rong’s also confirmed her forthcoming Live Shows. Check them out here:

  • 19.05.17 (May 19) – The Great Escape – The Arch
  • 13.6.17 (June 13) – Single Launch Show – The Waiting Room, Stoke Newington
  • 5.7.17 (July 5) – Wilderness Festival – Love Hotel Stage

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