There are two things everyone dreams of owning after watching the movie “Back To The Future 2.” That would be the hover board, and those ice-cold self-lacing sneakers Micheal J. Fox’s character, Marty McFly, wears the first time we see him (and he sees himself) in the future.
The hover board may still be a ways off, but thanks to Nike the self-lacing sneakers are finally here! Dreams do come true, right!? It only took 27 years.
The amazing sneaks may not yet be a household item just yet, but Nike recently announced they will be making 89 pairs to benefit the Michael J. Fox Foundation. The actor was diagnosed with Parkinson’s disease in 1991, at the age of 29. He created the foundation in 2000 to help fund research for Parkinson’s disease.
According to Nike, “Consumers have an opportunity to donate funds to win one of the pairs of the Nike Mag. The Draw acts like a raffle in that everyone has a chance to win a pair of the Nike Mag. Each ticket is a $10 donation and there is no limit to the amount of tickets you can buy. The more you donate the greater chance you have of winning.”
100 percent of the profits from the shoes will go the Michael J. Fox Foundation, in their search for a cure to the debilitating disease.
The unique shoes were designed by Tinker Hatfield, called “easily one of — if not — the most legendary designers to ever produce a sketch” by Highsnobiety. To learn how the self-lacing works check out the explanation on Highsnobeity.
And, here is Nike’s promotional video.
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