In our review of Bobby’s “Runaway,” the first single released just before “I Love you,” we said Bobby didn’t succumb to peer pressure by switching it up to a trap style. However, in this second single from Bobby’s first solo album, “I love you,” he certainly succumbed to the current wave in both western pop and kpop to use beats influenced by a hybridized dancehall that incorporates EDM.

A good example is Kard‘s “Hola Hola“, which seems to have inspired quite a lot in Bobby’s MV. This includes the shots on the beach, and the shots on a basketball court.

At least Bobby didn’t bother with a choreography.

READ: 5 K-POP SONGS THAT BORROWED FROM REGGAE AND DANCEHALL

READ: 5 HOT POP SONGS THAT BORROW FROM REGGAE AND DANCEHALL

Regardless, it’s pretty remarkable that Bobby is actually singing in most of the track. Also, the breaks in the beat are really creatively incorporated. Although, his interactions with the females in the MV seem a little forced and awkward.


For some reason, the video was taken down

Love and Fall is the name of Bobby’s solo album project, with the double single release of “Runaway” and “I Love You” .

The album and MVs show a maturer Bobby, a little more reserved and in control. Papa YG, may have made the right decision to allow him to age a little into finer wine, and grow up a bit after winning #SMTM3 in 2014, before unleashing his creativity in a full solo studio album.

And, Papa YG said so, as much, in the press conference for the album release:

“Watching Bobby slowly change and mature as he ages makes me feel like I’m watching a drama. Bobby’s first solo album left a deep impression on me, and I think of it as one amusing page in his screenplay.”

Before this album, Papa YG, CEO of YG Entertainment, seemed to have taken him though the collaboration ringer, to test his mettle and give him the right experience. Between his debut and now, Bobby was constantly paired with other label artists, such as Lee Hi and AKMU Suhyun in “I’m different“, With Epik High in “Born Hater“, with Masta Wu in “Come Here”, and then pairing him up with Winner‘s Mino to for a sub-group Mobb.

When Bobby eventually released his first debut solo single called “Holup“, with the Mobb EP, it came off a bit like an unordered explosion, with so much packed into it. It almost seemed like a caricature of something BigBang‘s G-Dragon would do.

However, in “I love you” as in “Run Away”, Bobby has delivered what may not necessarily be a masterpiece, but something any artist should be proud of. It shows the work of a mature professional.

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