“KCON 2016 USA Presented by Toyota” celebrated its 5th anniversary, attracting over 110,000 fans in New York and Los Angeles to the largest Korean culture convention in the world.
This weekend, KCON 2016 LA received more than 76,000 attendees over three days, while last month over 42,000 attended KCON 2016 NY over two days. With KCON now being a worldwide event – also having a presence in Japan, Paris, Abu Dhabi, and more – KCON USA is still the most attended event internationally.
KCON 2016 LA grew both in numbers and programming this year. Pre-registration for the convention doubled from last year, while also selling out both nights of the M! COUNTDOWN concerts.
This year’s concert featured top K-pop artists Astro, Block B, BTS, Dean, Eric Nam, f(x) Amber, Gfriend, Girl’s Generation-TTS, I.O.I., Monsta X, SHINee, and Twice. Special guests included one of the most popular Korean actors, Lee Min Ho, 90’s K-pop dance group Turbo, and pop-ballad duo Davichi.
Programming expanded with three major elements of the convention: K-beauty, K-food, and gaming. The Beauty Block featured the most popular Korean cosmetic brands, while KCON Food Street became the hottest food destination with over 50 Korean food choices during the weekend. The Halo Championship Series Pro League Finals attracted gamers into the K-pop world.
This weekend, KCON 2016 LA was for the first time live streamed through KCON.TV – a new short form video platform and online community dedicated to all things Korean entertainment – which made its official launch at this flagship event.
On Saturday, the live stream reached more than 40,000 concurrent viewers, with 10,000 new registered users for that one day alone.
Relive the excitement leading up to the event and watch the KCON trailer here:
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