Los Angeles – June 26, 2017 – KCON 2017 USA Presented by Toyota in NY, the world’s largest Korean culture convention and music festival, announced that KCON 2017 NY wrapped up with record-setting attendance and number of performers, sponsors, and partners, as well as concurrent live streams on its KCON.TV platform. The entire convention, filled with workshops, panels, performances, and more, matched perfectly with this year’s banner theme: “Let’s KCON”.
Footprint Tripled in Size for the East Coast Leg of the Largest Celebration of Korean Pop Culture in the World, That’s Heading to Los Angeles From August 18 to 20
Taking place on June 23 and 24 at the Prudential Center in Newark, NJ, KCON 2017 NY drew an audience of more than 43,000 attendees, the highest number for the NY Metro Area leg of the event added to KCON USA in 2015. Over 70% of KCON attendees are ages 13 to 24.
For those who couldn’t attend the entire festival in person, KCON.TV featured live streaming from the events, including the first ever Mobile Masters Invitational (M2), two days of eSports tournaments hosted by the Amazon Appstore. The M2 tent, which also featured live music and entertainment, was the first time an eSports competition has been featured at KCON NY and also drew a substantial live crowd. Additionally, it attracted more than 20,000 concurrent viewers who tuned in to watch the tournaments on Twitch and KCON.TV.
Viewership on KCON.TV peaked at 27,000 concurrent livestreams, topping last year’s number. Fans can relive KCON 2017 NY and other past KCON events via the video content that’s being made available on-demand at KCON.TV and its social channels.
The number of KCON NY sponsors and partners also grew: topping 100 for the first time, with booths spread out over a new footprint at the location that was triple the size of last year’s convention. In addition to presenting sponsor Toyota, brands supporting KCON 2017 NY this year included: new sponsors Amazon, AT&T, Innisfree, and State Farm; new partner iHeartRadio; and returning sponsors included Asiana Airlines, Bibigo, Com2us, DramaFever, and McDonald’s, to name a few. The Korea Tourism Organization and Gangwon Province were also on-site promoting the Pyeongchang 2018 Winter Games.
KCON 2017 NY bolstered the event series’ reputation as a tastemaker of international talent, presenting a blend of multiple chart-topping acts and fresh faces playing in the United States for the first time. This year’s line-up included CNBLUE, GFRIEND, HIGHLIGHT (formerly BEAST), KNK, NCT 127, SF9, TWICE, UP10TION, and ZION.T, a record nine acts for KCON NY. KCON also featured more than 120 special guests and experts appearing on panels, workshops, and special programming, including: singer and actor Kevin Woo, chef and restaurateur Chef Edward Lee, famous Seoul-based dance crew 1 Million Dance Studio, and more.
From August 18 to 20, KCON 2017 USA will continue, as it returns to the Los Angeles Convention Center and Staples Center. Combo tickets go on sale on July 7, and additional details will be announced in the coming weeks.
More details on tickets to the convention and concerts, including seating tiers, sections, and the programming schedule, can be found at KCON’s official Website kconusa.com. Additional news and information is available by following @KCONUSA on Twitter and joining the conversation with #KCON17NY.
KCON is produced by CJ E&M, Asia’s leading content company, and its global music channel, Mnet.
About KCON USA
KCON USA (kconusa.com) is the largest North American convention dedicated to “All Things Hallyu”. The convention launched in 2012 with over 10,000 fans in attendance, and has since more than doubled annually to over 118,000 fans. KCON is now established in Los Angeles as the annual flagship event for American fans of Hallyu and Asian pop culture, providing the largest forum for fans to directly connect with each other, as well as artists and professionals from the Korean entertainment industry. In 2016, the brand expanded internationally, presenting KCON in Abu Dhabi, Paris, and Tokyo. FUSE listed the event as one of the “22 Best Music Festivals of 2015”.
About CJ E&M
CJ E&M is Asia’s leading content and media company headquartered in Seoul, Korea, featuring five main business units: broadcast, film (CJ Entertainment), music, live entertainment, and animation. Since 2011, CJ E&M has been contributing to the promotion of Korean culture around the world, through the company’s “One Source, Multi-Content” strategy.
As a trend leader in Asia, CJ E&M has produced and distributed various popular content, including Asia’s largest music festival Mnet Asian Music Awards (MAMA), leading Hallyu convention KCON, Tony Award-winning musical “Kinky Boots”, record-breaking box office hits “Roaring Currents” (2014), “Ode to My Father” (2014), and “Veteran” (2015), along with sought-after television programs like “The Incomplete”, “Grandpas over Flowers”, and “Reply 1988”. With regional offices in Asia and the United States, CJ E&M currently employs over 2,000 people worldwide, and is traded on KOSDAQ under the ticker 130960. For more information, visit CJ E&M’s website at http://en.cjenm.com.
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