Los Angeles – July 7, 2017 – This summer, the new original series “Road to KCON Presented by Toyota” will follow the popular K-pop dance troop, the Koreos, as they make their way across the country in the new Toyota C-HR, on their way to the largest Korean pop culture fan convention in the world, KCON 2017 LA (kconusa.com).
K-pop Dance Troop, the Koreos, Travel Across the Country Tackling Missions and Spreading Their Love of K-pop On the Way to World’s Largest Korean Celebration of Korean Entertainment
Along the way, the Koreos, the group of diverse dancers with unique backgrounds, will visit different towns, where fun missions and games from popular Korean game shows, like Running Man, await. They will also meet different Americans on the way as they spread their love of K-pop. As the long-running presenting sponsor for KCON USA, Toyota is a consistent supporter of the Korean wave, with the creation of “Road to KCON” being the next exciting chapter.
The “Road to KCON” series is set to premiere this summer, prior to KCON 2017 LA. Eight episodes, each under ten minutes, are planned, with one episode airing each week on KCON.TV: the leading short-form streaming video platform dedicated to Korean entertainment and beyond. The finale will take place at KCON 2017 LA, that’s taking place from August 18 to 20 at the Los Angeles Convention Center and the Staples Center in Downtown Los Angeles. Additional content will also air on KCON.TV and the Koreos’ social media channels.
KCON USA presented by Toyota is the world’s largest Korean culture convention and music festival, with events in both New York and Los Angeles. Each event features a fan convention, spanning multiple days of workshops and panels covering all aspects of Korean entertainment and culture. KCON also features star concerts, that go on for multiple nights with the top headlining acts in Korean pop music performing live on stage.
For the latest KCON news and tickets, fans are invited to visit the official website at www.kconusa.com and follow @KCONUSA on Twitter, where additional artist line-up and other information will be announced. Fans can also join the conversation with the hashtag #KCON17LA. KCON is produced by CJ E&M, Asia’s leading content company, and its global music channel, Mnet.
KCON.TV launched in July 2016 at KCON Los Angeles, to provide viewers with original series, exclusive behind-the-scenes access to the hottest stars, livestreams of the biggest events in Korean entertainment, and much more. Powered by a 20,000 clip-strong library and 300+ new weekly content pieces, KCON.TV provides rich and varied content in the areas of Music, Drama, Variety, Fashion, and Food among others.
About KCON USA
KCON USA (kconusa.com) is the largest North American convention dedicated to “All Things Hallyu”. The convention launched in 2012 with over 10,000 fans in attendance, and has since more than doubled annually to over 118,000 fans. KCON is now established in Los Angeles as the annual flagship event for American fans of Hallyu and Asian pop culture, providing the largest forum for fans to directly connect with each other, as well as artists and professionals from the Korean entertainment industry. In 2016, the brand expanded internationally, presenting KCON in Abu Dhabi, Paris, and Tokyo. FUSE listed the event as one of the “22 Best Music Festivals of 2015”.
About CJ E&M
CJ E&M is Asia’s leading content and media company headquartered in Seoul, Korea, featuring five main business units: broadcast, film (CJ Entertainment), music, live entertainment, and animation. Since 2011, CJ E&M has been contributing to the promotion of Korean culture around the world, through the company’s “One Source, Multi-Content” strategy.
As a trend leader in Asia, CJ E&M has produced and distributed various popular content, including Asia’s largest music festival Mnet Asian Music Awards (MAMA), leading Hallyu convention KCON, Tony Award-winning musical “Kinky Boots”, record-breaking box office hits “Roaring Currents” (2014), “Ode to My Father” (2014), and “Veteran” (2015), along with sought-after television programs like “The Incomplete”, “Grandpas over Flowers”, and “Reply 1988”. With regional offices in Asia and the United States, CJ E&M currently employs over 2,000 people worldwide, and is traded on KOSDAQ under the ticker 130960. For more information, visit CJ E&M’s website at http://en.cjenm.com.
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