First Amazon, now Sephora!

Sephora has been quietly carrying K-Beauty products for a while now. In fact, The NY Times  credits the beauty chain for bringing Korean BB cream to U.S. consciousness with the introduction of the Dr. Jart+ line in 2011. A handful of South Korean skincare products have been peppering Sephora’s shelves ever since, but shoppers had to know which brands to look for.

Advertisement: YesStyle.com image and link

Advertisement:YesStyle.com image & link

But now in 2015, Sephora is screaming its K-Beauty pride, loud and clear. Check out their newly branded K-Beauty Skin Care portal that proves it!

sephora kbeauty portal

And even their Sephora Glossy beauty blog is getting in on the K-beauty love with recent SPOT IT posts on K-Beauty and K-Beauty Makeup.

Looks like they have finally recognized that K-branding has selling power. Now maybe they’ll tap into the K-Beauty blogging community and take heed of some of the free advice that’s being directed at them…
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